Death Of Auto-Tune

During Hot 97's Summer Jam on June 7, 2009 boasting a line up of superstars like Mary J. Blige, Jim Jones, Young Jeezy, and also newcomers such as Pleasure P, The Dream, and others the G.O.A.T. , Brooklyns finest Jay-Z came on stage, and dropped a bomb on everybody that was using auto-tune the past year, with a song called Death Of Auto-Tune.

His mature perspective is evident on the No I.D.-helmed "D.O.A. (Death of Auto-Tune). He rails against one of the recent banes in music, Auto-Tune a.k.a. the Robot Voice, milked death by Kanye West and T-Pain. But Auto-Tune is just part of the problem. Jay-Z citing a lack of aggression in rap. More to the point, "D.O.A." seems to be about how too many emcees rap about being the best, but don't rap like they are the best. They lack soul and hunger. Everyone knows he's a famous rapper but what sets him apart from his peers is his dedication to the actual craft of rhyming. I recommend non-believers to consult the Jay-Z documentary Fade To Black. You'll become a fan.The message of "D.O.A." is clear:Hip-hop needs more Jay-Zs and less trend-humping rappers.